We’d like to say our work for Leisure Care created a bit of a revolution in marketing and advertising to seniors. But all we really did was listen carefully to their customers and their future customers (the baby boomers). That’s how Five-Star Fun was born. It reflected the “new retirement” and the future of retirement all at once. It goes to show you just how powerful it is when you truly listen to your customer. Yes indeed, even a revolution can happen.
Our work for this client over 15 years produced several industry and business awards, including seven Stevie Awards at the American Business Awards, 26 awards from the National Mature Media Awards, and advertising awards from the National Association of Home Builders.
