We’d like to say our work for Leisure Care created a bit of a revolution in marketing to seniors. But all we really did was listen carefully to their customers and their future customers (the baby boomers). That’s how Five-Star Fun was born. It reflects the “new retirement” and the future of retirement all at once. It just goes to show you just how powerful it is when you truly listen to your customer. Yes indeed, even a revolution can happen.
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